Pengaruh Kredibilitas Endorser Iklan Sensodyne Pada Sikap Konsumen (Terhadap Iklan Dan Produk) Dan Minat Beli Konsumen (Studi Pada Mahasiswa Universitas Brawijaya Malang)

: The purpose of this study to knows the influence of credibility endorser on the attitude toward the advertising, attitude toward the product, and the purchase intention. This study using purposive sampling tecniques to take 160 data the respondents students of Brawijaya university Malang. Data were processed using Partial Least Square (PLS) analysis. The result of this research indicated of credibility endorser influence attitude toward the advertising and attitude toward the product, while the effect credibility endorser of purchase intention is not proven