Does organic farmed fish exist?

Most part of the Danish organic fish production is currently exported to Germany and due to this the research project RobustFish has investigated the perception of organic fish among German consumers. In cooperation with Fachhochschule Münster Aalborg University has made a survey among German consumers on how they perceive organic fish. The investigations showed that the perception of organic fish is influenced by their general perception of farmed fish and their perception of agricultural production. Many consumers have a negative perception of farmed fish and rank the production alongside the industrialized agriculture – often contradicting the catch of vild fish in the sea. Specific for Germany is the existence of regional and local certified products, e.g. Naturland, Bioland, Demeter mm. These conditions are significant to the general perception of organic products among German consumers. Apparently, consumers have only minor knowledge about the rules for organic fish production – and the rules are difficult to communicate. Hence, a focused communication strategy with factual information about organic aquaculture is needed