Dimenzije organizacijskih promjena

A basic characteristic of business operations in developed economic environments is their continuous search for responses to very rapid changes in their broader and closer environment. Adjustment to the changing situation of market and technology is an inevitable challenge to every company. This means a neverending search and verification on the market, as well as preservation of the acquired position. The tasks connected with the company\u27s adjustment to the requirements of the market are very complex. Due to the increasingly turbulent business environment, the management responsible for the implementation of the change process is taking on new obligations. Change management is moving away from the traditional understanding of that notion as being just a set of functions, comprising the tasks of both designing and implementing a process of changing the organization. The request to establish such an organization which will be able to follow the extremely rapid and perpetual urge for adaptation to the requirements of the environment is coming to the forefront.Temeljna značajka poslovanja u suvremenim poslovnim okruženjima je kontinuirana potraga za odgovorima na izazove brzih promjena u užoj i široj okolini. Prilagodba promjenjivim tržišnim i tehnološkim uvjetima je neizbježan izazov svakom poduzeću, koji se izražava kroz trajno traženje i verifikaciju na tržištu, ali i zadržavanje postignutog položaja. Zadaci povezani s prilagodbom zahtjevima tržišta su veoma složeni. Zbog sve veće turbulentnosti poslovne okoline, management, zadužen za provedbu procesa promjena, preuzima nove dužnosti. Shvaćanje upravljanja promjenama se pomiče od tradicionalne ideje o skupini funkcija, koje se odnose na zadatke dizajniranja i implementacije procesa organizacijskih promjena. U prvi se plan postavlja zahtjev za izgradnjom takve organizacije, koja će biti u stanju pratiti i prilagođavati se izrazito brzim promjenama u poslovnom okruženju