Analysis of using blockchain technology in organizations

Ponarejeni izdelki so danes prisotni že povsod po Evropi in potrošniki smo vedno bolj previdni pri nakupovanju izdelkov, saj se v večini zavedamo njihove nevarnosti. V magistrskem delu smo na praktičen način prikazali možnost uporabe tehnologije blockchain pri ugotavljanju izvora izdelkov. Izdelali smo digitalno dobrino, ki predstavlja izdelek, in jo prenašali med različnimi digitalnimi identitetami v omrežju blockchain. Z izdelavo ankete o osveščenosti o ponaredkih in možnosti uporabe tovrstne tehnologije na strani potrošnikov smo ugotovili, da so potrošniki pripravljeni uporabljati nov način preverjanja izdelka in v določenih primerih tudi kriti strošek preverjanja. Delež nakupov prek spleta se vsakoletno povečuje, hkrati pa ravno spletni nakupi predstavljajo za potrošnika največje tveganje za nakup ponaredka. Tehnologija blockchain, ki je ključni element digitalne valute bitcoin, lahko organizacijam in potrošnikom pomaga pri odkrivanju ponaredkov in zmanjševanju škode, ki jo povzročijo.Counterfeit goods are sold all across the EU and consumers are more aware when they go shopping. We created practical example how can blockchain technology be used to found out product source. We created digital goods, which represents consumer goods, and transfer it across digital indentities on blockchain network. With survey about counterfeit awareness and usefulness of such technology on customers side, we dicovered that consumers are ready to use new technology and even pay some cost to check where the product came from. Internet shopping is increasing every year, but at the same time, online shopping is consumers biggest concern for counterfeit goods. Blockchain technology, which is one of key elements of digital currency bitcoin, can help organisations and consumers with identifying of counterfeit items and decrease cost these items do to our lives