My generation was born into and grew up exposed to the “war on drugs”. We saw announcements on television, were talked to by parents and teachers, and saw individuals affected by substance abuse. Although the term war on drugs is not used as freely now, its effects, consequences and gains are still playing a role in our society and culture. I performed a content analysis of public service announcements and presidential rhetoric and I interviewed six people: there were hidden motives prevalent throughout the war on drugs, especially in the selection and presentation of information given to the public. Drug information was presented using themes of a war model society, racial discrimination, and political expediency. The propaganda used in ...