Developing startup business plan for renewable power for Pakistan market

The power supply situation in homes in Pakistan is in a very poor state right now and population in the majority of cities and villages is facing a challenging situation. Pakistan is facing an exponential growth in population and power consumption in parallel. Due to the nature of development the carbon footprint Pakistan is massive and currently, a study ranked Pakistan seventh badly affected country due to climate change in the world. Electricity shortages, bad for years, have reached crisis proportions. Lights went out for at least 10 hours a day in major cities and up to 22 hours a day in rural areas. The aim of this study is to verify that the Pakistan is a suitable market for solar power production. The objective of this thesis is to develop a business plan for startup firm that will invest in the renewable system especially focused on solar power systems to bridge for power deprived market. This thesis study involves a comprehensive study of Pakistan solar market and its potential in technical terms as well as points out the philosophy behind establishing a company with lean principles. The theoretical background and research methodology for this thesis are based on knowledge from developing success business planning and counter checking of survey results for the market. The core of this thesis is formed by conducting resource analysis, comprehensive opportunity analysis by using PEST and Porter five force tools, customer needs and demands via comprehensive survey questionnaire from the potential customers, and market situation analysis based on analysis of online resources and interview with housing building firm. The analysis conducted during this thesis enables this research to develop a lean business plan that includes internal SWOT analysis, marketing analysis 4P to evaluate the market positioning, operation plan, and financial plan. The results from this thesis show that Pakistan has very good potential to be future market for solar power production businessThe thesis contains violations against the responsible conduct of research. There is plagiarism or unacknowledged borrowing. (President’s decision 810 A004, 2019)This thesis is a complete PDF fil