Social Media Marketing Strategy for Warere Hotels

Social media has become a huge part of the people to people communication, which also reaches out to the business world. Social media can be a very effective marketing channel, especially in hospitality business, where the image marketing is one of the core objects. Nowadays people don’t follow the traditional way of marketing the same way as for example 10 years ago. With right actions in social media channels, the company can gain a lot of visibility, therefor it’s important to plan the social media marketing carefully with a strategy. One of the huge benefits of social media marketing, especially for small hotels, is that the marketing and sharing information about the hotel and its services, can be done without spending big amount of money. The goal for the thesis is to create a social media marketing strategy proposal for the commissioning company, Warere Hotels. The thesis includes a theoretical part that links into the product with relevant background theory and knowledge. The core of the thesis is about different social media channels, content production, ways to make use of the mentioned channels in accommodation business. The product is the actual strategy proposal for Warere Hotels. Additional goals for the thesis are to improve Warere’s social media marketing and make it more efficient and measurable. The thesis is so called product-oriented (=practice-based) and the final product of the thesis is social media marketing strategy for Warere Hotels which includes also a content plan calendar. With the social media marketing strategy proposal, the company is able to implement the strategy in practice and hopefully position themselves better in the competitive market. Sources for the thesis are books and internet based articles, related to the field of marketing strategy and social media. The writing of the thesis has been done during the spring 2017. Strategy doesn’t include instructions for how to use different social media channels, the assumption is that the user is able to use and post to different platforms