The State of Video Hosting Websites from the Perspective of Content Creators

Online video is a huge business and the people behind it are the video makers and producers. In this thesis, I will consider the market of video hosting platforms from the perspective of them The objective of the thesis is to find out information about the online video marketplace and ask the video makers why they use the sites they use, what features they like and what could make them change to another website. Firstly, in the theoretical background, I will research the online video marketplace and looked how the different players differed and why. In the theoretical background, I also delve into relationship between the video makers and the video hosting websites. Advertising, revenue splits and analysis of the video hosting sites is done in this part. As my research, I send out a questionnaire to various video makers inquiring about why they use the website they do, their revenue, their content towards the customer service and what could make them change to another website. The conclusion is made based on the 22 respondent’s answers to the questionnaire. YouTube was the platform all the respondents used to upload their videos. The respondents didn’t find it very likely that they would change to another video hosting website. What other websites can do, however, is compete in more niche video categories to attract content creators