Blogs for The Digital Agency etravelseo.com – Online Travel Marketing

The objective of this thesis was to evaluate how marketing is becoming increasingly digitalized, which online channels are best used for online marketing, as well as showcasing relevant blog pieces that have been written for a digital travel marketing website. The viewpoint of the thesis was emphasized on the travel and tourism industry. However, despite that the focus of the thesis is primarily on the travel industry, the key findings and prevailed best used digital marketing practices can be used as valuable insight across any industry looking to incorporate digital marketing strategies. Furthermore, this particular topic was chosen due to personal interest of the author as well as the topic being very current and interesting. The thesis correlates into adapted digital marketing practices that have been used on my own digital marketing agency, such as through the example of published blog pieces on the important relevant topics that relate to this thesis. The concept of digital marketing is evolving and improving all the time and it was interesting to also do comparative desktop research to conclude which digital trends and most widely used marketing strategies travel companies should be implementing for future success. The thesis is divided into three parts - theory about digital trends, digital marketing, and examples of blog pieces from my own agency website that complement the theory. In section chapter 4 of the thesis, it particularly provides an overview of the essential digital marketing strategies travel and tourism companies should implement, followed by the blog pieces written for the agency website found starting in chapter 5. The blogs written for the website can be used as insightful information regarding digital marketing strategies and which digital marketing strategies are best used for travel and tourism companies today