Strategi Meningkatkan Daya Saing Batik Melalui Culturepreneur: Refleksi Dari Batik Giriloyo Imogiri

World competitiveness provides a frame of reference to assess how nations manage their economic future. Economic liberalization, rapid technological change and aggressive competition continue to alter the environment in which industries operate. The relentless global pressure has produced some interesting changes in the development and structure of nations’ respective industrial sectors. Batik is one of industrial sector that has a great potent to enter the global market. Batik has a uniqueness characteristic of management because it is not only industry but also culture. Batik industry center in Giriloyo Imogiri Yogyakarta has many classic problems such as production and marketing. Giriloyo’s development pattern is culturepreneur can be applied in general batik industry. Culturepreneur is one of strategy to develop and make batik industry face the global market continuously. Culturepreneur is hybrid professional concept. Culturepreneur in batik center will make a stronger network, easier and broader marketing, sophisticated product innovation and better synergy with government. From a small thing like product competitiveness, Indonesia can build the bigger thing, strong national competitiveness