PENGARUH RELIGIUSITAS, PRODUK BANK, KEPERCAYAAN, PENGETAHUAN DAN PELAYANAN TERHADAP PREFERENSI MENABUNG PADA PERBANKAN SYARIAH (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM UIN SUNAN KALIJAGA YOGYAKARTA)

This study was conducted to examine the effect of religiosity, bank products, the confidence, knowledge and services to saving preferences on Islamic banking (a case study in the Faculty of Economics and Business Islam UIN Sunan Kalijaga Yogyakarta). Samples used in this study of 100 respondents. Analysis of the data in this study using multiple linear regression analysis using SPSS shoftware 16 to test the research data. Data analysis by t test found that the variable trust and service and significant effect on saving preferences. While the variable religiosity, bank products and knowledge has no effect on saving preferences. It can be seen from the questionnaires were obtained, where respondents thought that the choice of saving on Islamic banking are not solely influenced by a person's level of religiosity. Other factors that also affect the non significant is, not all respondents is agree that the products offered by Islamic banks are profitable for them and not all respondents know anything just to offer Islamic banking products, thus affecting their preference for saving on Islamic banking