Add to ORKGThe digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. However, there is a lack of research in the business-to-business area (Elsevier, 2016). This bachelor thesis aim to contribute to the field of marketing when it comes to social media and digital marketing activities in business-to-business companies. This through examine and describe how marketing practitioners e.g. marketing managers; experience and think about social media adoption and usage for digital marketing purposes. Two research questions are pre...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
Purpose The purpose of this study is to explore how the use of social media can contribute to a firm...
The digital landscape is rapidly changing and provides business-to-business companies with new digit...
In the past decade, there has been a transformation in how businesses are done, many business chose ...
Nowadays the social media channels represent a path for effective promoting and advertising for orga...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
The use of social media is constantly increasing and digitalization is becoming a bigger and bigger ...
In the past few years, a topic that has caught much attention by academia is the rather new concept ...
The use of social media is constantly increasing and digitalization is becoming a bigger and bigger ...
In the past few years, a topic that has caught much attention by academia is the rather new concept ...
In the past few years, a topic that has caught much attention by academia is the rather new concept ...
Studies argue that the adoption of social media sites in business organisations in the Business-to-B...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
Purpose The purpose of this study is to explore how the use of social media can contribute to a firm...
The digital landscape is rapidly changing and provides business-to-business companies with new digit...
In the past decade, there has been a transformation in how businesses are done, many business chose ...
Nowadays the social media channels represent a path for effective promoting and advertising for orga...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
The use of social media is constantly increasing and digitalization is becoming a bigger and bigger ...
In the past few years, a topic that has caught much attention by academia is the rather new concept ...
The use of social media is constantly increasing and digitalization is becoming a bigger and bigger ...
In the past few years, a topic that has caught much attention by academia is the rather new concept ...
In the past few years, a topic that has caught much attention by academia is the rather new concept ...
Studies argue that the adoption of social media sites in business organisations in the Business-to-B...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
Purpose The purpose of this study is to explore how the use of social media can contribute to a firm...