Add to ORKGThe paper explores the role played by a fashion company's museum as a driver of brand authenticity. The museum could offer to its visitors a holistic view of the brand's original culture and values, in a synthesis that integrates past and present, reinforcing the visitors' connection to the brand
This thesis critically evaluates the role of the Italian fashion and textile industries in the evolu...
Corporate museums are cultural institutions that preserve corporate heritage and communicate at the ...
Since the 1990s historical several companies have been setting up their own museums, especially in N...
In this paper we explore the role played by a fashion company’s museum as a driver of brand authenti...
Increasingly, relationships are being formed between art and fashion. Companies in the luxury goods ...
In the fashion industry, brand has always been a competitive paramount. It has a real value as a str...
Today's museum, being a cultural and creative authority must rediscover its place in a changing soci...
Abstract: A new type of museum appeared – the corporate museum. The museum institution in this insta...
The relationship between art and luxury is not a simple coincidence (Chailan, 2018). Indeed, art arg...
Purpose The purpose of this paper is to explore the nature of branding in relation to the corporate...
In this article, the purpose is to develop a consumer-focused understanding of authenticity within c...
This chapter examines the role of museum brands as the connective tissue of several museum activitie...
In recent decades, we have witnessed the affirmation of the museum enterprise as a means of settling...
International audienceThe consequences of the heritage experience in brand museums on the consumer-b...
This thesis critically evaluates the role of the Italian fashion and textile industries in the evolu...
Corporate museums are cultural institutions that preserve corporate heritage and communicate at the ...
Since the 1990s historical several companies have been setting up their own museums, especially in N...
In this paper we explore the role played by a fashion company’s museum as a driver of brand authenti...
Increasingly, relationships are being formed between art and fashion. Companies in the luxury goods ...
In the fashion industry, brand has always been a competitive paramount. It has a real value as a str...
Today's museum, being a cultural and creative authority must rediscover its place in a changing soci...
Abstract: A new type of museum appeared – the corporate museum. The museum institution in this insta...
The relationship between art and luxury is not a simple coincidence (Chailan, 2018). Indeed, art arg...
Purpose The purpose of this paper is to explore the nature of branding in relation to the corporate...
In this article, the purpose is to develop a consumer-focused understanding of authenticity within c...
This chapter examines the role of museum brands as the connective tissue of several museum activitie...
In recent decades, we have witnessed the affirmation of the museum enterprise as a means of settling...
International audienceThe consequences of the heritage experience in brand museums on the consumer-b...
This thesis critically evaluates the role of the Italian fashion and textile industries in the evolu...
Corporate museums are cultural institutions that preserve corporate heritage and communicate at the ...
Since the 1990s historical several companies have been setting up their own museums, especially in N...