Whether we like it or not, this is the age of subject matter relevancy and educational accountability. In order for instruction to be interesting, meaningful, and practical for students, it must be essentially a microcosm of that segment of the “real world” students will be entering upon graduation. The objective of competency- or performance-based models of education suggests that educators should be held accountable for what they teach. However, before teachers can be held accountable they need to know what skills and abilities their students will require in order to be successful in their career objectives. In addition to the issues of accountability, speech communication educators are becoming increasingly more concerned with career edu...