Rola symbolizacji kartograficznej w promocji przestrzeni miejskiej Poznania

The basic aim of this publication is to determine how to symbolize the objects on the promotional map with reference to the traditional cartographic principles and the perception of area presented on the map. Every city area is specific and have unique characteristic features. This features should be exhibited in promotional campaigns of the cities. The suitable medium for city promotion is the map. The subject of a cartographic visualization is one of the most important events in Poznan - the 2012 UEFA European Football Championship. It will be a great opportunity to promote a city. The initial phase of a map design is to determine the map concept including map's usage and its user, map scale, format, geographical reach and how the content will be presented. In the second stage we have to choose and classify the objects that will be presented on the map and then to arrange them in a hierarchy. In this research the three groups of objects were chosen: objects that are directly connected with, ,Euro 2012", obj ects connected with means of transportation and representative buildings in Poznań. The main phase of this research is the construction of cartographic signs. The three selected objects categories have to be symbolize in three another ways due to the map perception. To diversify this categories two graphic variables were used - color and shape. To create the most effectively cartographic signs the map designer have to make repeated attempts