Robots and intelligent systems have gained a significant amount of attention recently. Various authors and reports detail advances in robotics and artificial intelligence and speculate on the role of humans in the robotic future. In such commentaries, robots are often presented as independent and tireless machines that are rational and efficient; they are removed from their creators and contexts of use. Unfortunately, as appealing as this image might be, it resembles more of a science fiction hero than the contextual nitty-gritty that revolves around the development and deployment of robotic applications. To obtain a more holistic picture, let us have a look at some contextual factors that surround robotics innovation today