peer-reviewedThe ISO/IEC 29110 Lifecycle profiles for Very Small Entities is a relatively new standard aimed at addressing the particular development needs of very small companies. Due to its relative youth in the standards domain there is a lack of detailed case studies surrounding its actual deployment in industrial settings. The purpose of this paper is to disseminate the early success stories from pilot trials of this new and emerging standard. The lessons learnt from these case studies should assist the adoption of this new standard in an industrial settin