Financing Success through Equity crowdfunding : The case of Start-ups and SMEs funded on a European crowdfunding platform

Due to changes of regulations in the banking sector after the credit crunch, equity crowdfunding has become an alternative funding source in raising capital for small and medium sized enterprises, that face a lack of financial resources or trustworthiness. The aim of this thesis is to identify the determinants of a successful equity crowdfunding project. We base the study on a sample of 398 projects pitched on an equity crowdfunding platform (Crowdcube) between 2011-2016. The analysis of the cross-section dataset is conducted of Logit, Ordinary Least Squares (OLS) and Negative Binomial regression models. The results show that the more investors participate in the investment, the higher is the success of equity crowdfunding. Moreover, a higher equity participation offered to the investors also has a positive impact on the financing success. However, a prior crowdfunding history of the company does not raise its reliability. Moreover, technology companies are less trusted by the investors and less successful on equity crowdfunding platform. Depending on the model used, start-up companies usually gain a higher success with their pitch, which can be positively influenced by a high social media presence.