Agritourism and territorial framework in the northern Salento (Apulia region, Italy)

The Territory Landscape Plan of the Apulia Region (PPTR)focuses on rural areas and agricultural sector, putting them in a holistic local and socio-economic context. This strategy isimplemented through the town-country pact, one of the five local projects proposed by the PPTR. The aim of the research is the study of the context and specificity of agritourism in Ostuni and Fasanocoastal areas (northern Salento), in which natural beauties, such as rural and coastal landscapes, coexist, characterized by ancient olive groves, historical rural houses and charming towns. In particular, the study analyses this rural context by means of the relationship between agritourism and territorial framework in order to check the sustainability of the development processes and their consistency with the programmatic guidelines of the PPTR. Qualitative approacheshas been used, such as semi-structured interviews and photographic material