Heritage sporting events : theoretical development and configurations

Although sports heritage is increasingly recognized as a potential catalyst of tourism, heritage sporting events (HSEs) are still an emerging concept in the academic literature. Notions that associate sports events and heritage remain rare, and are usually analysed through the scope of nostalgia sport tourism. This can be partly explained by an inclination to associate the notion of heritage with conventional ideas about folklore and traditional culture. Through a constructivist approach of heritage, this contribution argues that contemporary sports events, which would generally have competition as their primary focus, might also be perceived as HSEs. A comprehensive framework, built on a multi-disciplinary literature review, is presented to show the process that transforms an initial resource (a sports event) into an accomplished resource (a HSE), which might represent a competitive advantage for the territory. A qualitative–comparative analysis is conducted among 24 sports events in the French-speaking part of Switzerland, to observe the configurations of HSEs and understand which characteristics are necessary for the perceptions of a sports event as a heritage good. Interestingly, this contribution shows that if the event needs to be sustainable in the territory to be perceived as a HSE, it is not sufficient. Indeed, a differentiation strategy should be set up to distinguish the event from other more or less similar events, to be perceived as an authentic feature of the territory by the local population