Online advertising meets behavioural science – the story of my Master’s dissertation

I have recently completed my Executive MSc in Behavioural Science at LSE, and the pivotal part of this experience was the dissertation which I produced at the end of the year-long programme. I spent the best part of last summer and autumn immersed in piles of journal articles, spreadsheets and survey forms, in my first experience of conducting a real life behavioural science research experiment. After months of hard work I finally emerged with brand new research results and a radically different outlook on how easy it is to make flawed assumptions about our understanding of human behaviour