This thesis consists of three independent chapters that aim to contribute applying theoretical and empirical microeconomic tools to the understanding of acute social problems present in every society, and that are of particular relevance to contemporary Mexico. Each respective chapter investigates issues related to aspirations and identity adoption; trust and its relationship with social gap and crime; and the competitive interaction between a kleptocratic government and criminal organisations. The first essay presents an axiomatic model of type formation and how features of social environment can determine suboptimal type adoption. In the model a type search process is defined for agents with incomplete information on their true type. T...