EXTENDING THE TECHNOLOGY ACCEPTANCE MODEL TO PREDICT THE ACCEPTANCE OF CUSTOMER TOWARD MOBILE BANKING SERVICE IN SULAWESI SELATAN

Over the time study on the acceptance of new technologies tend to always use the construct of Perceived Usefulness and Perceived Ease of Use of the Technology Acceptance Model (TAM), but this concept may not be able to explain the behavior of customers towards new information technologies such as mobile banking. \ud In this study variable, Perceived enjoyment added as new factors that reflect the intrinsic belief in the acceptance of mobile banking customers. Therefore the aims of this research are to test the influence of; 1) Perceived Ease of Use toward Perceived Enjoyment Mobile banking services, 2) Perceived Enjoyment toward behavioral intention Mobile banking services, 3) Perceived Ease of Use toward Perceived Usefulness Mobile banking services and 4) Perceived Usefulness toward behavioral intention Mobile banking services.\ud In this research, Survey methods and questionnaires are used as research instruments. The sample used amount 200 respondents. Data were analyzed using descriptive analysis and Structural Equation Model (SEM) to examine the relationship between variables.\ud Results of the Research show that: 1) Perceived ease of use affect perceived enjoyment of mobile banking positively, 2) Perceived enjoyment affect Intention to use mobile banking positively, 3) Perceived ease of use affect perceived of usefulness of mobile banking and 4) perceived of usefulness affect intention to use mobile banking positively