Accessibility Is Not Enough - What about Feelings in Universal Design?

There is nothing such as a standard person and a product will always exist in a context. It is of democratic importance to be able to take part in society on an equal level. Non-discriminating design tries to meet the diversity among users when new design solutions are created. Although functionality will remain an es-sential precondition for user satisfaction with products and market success, emo-tional experiences influence how a product is received. A product that the user does not wish to interact with will not be considered as meaningful for that person, and such a product will elicit negative emotions, perhaps expressed as unpleasant feelings. Using Emotional Universal Design (EUD) Principles as complements to the seven original Universal Design (UD) Principles is one way to initiate a dis-cussion about how socio-cultural obstacles can also be reduced or even eliminated in society