Add to ORKGThe aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work
A growing need to strengthen ones position on the market, even as a city in competition with other c...
This study was made with the incentive to find out the view on advertorials in Swedish press today. ...
This study is part of the research programme The Role of the Press in Society, a project initiated b...
This bachelor thesis focuses on metropolitan morning newspapers in Sweden and their relationship wit...
This study explores the impact of organizational changes on news-paper photo departments, an area of...
A changed technological landscape and radically changed consumer behavior are forcing retailers to r...
The purpose of this study was to investigate the image selection in the swedish newspaper Aftonblade...
The purpose of this BA-thesis was to study how three daily Swedish newspapers use a specific type of...
This paper aims to clarify how four customer magazines and digital versions of the magazines are bei...
Most Swedish newspapers have experienced receding advertising revenues during the last years and are...
Purpose This study attempts to receive insights and thus, expand the general understanding on custom...
Most Swedish newspapers have experienced receding advertising revenues during the last years and are...
The purpose of this study is to investigate the future of the Swedish newspaper industry. A special ...
The newspaper industry has been transformed after the emergence of information technology. According...
Brand image is supposed to influence consumers' product evaluations. The goal of this study was to e...
A growing need to strengthen ones position on the market, even as a city in competition with other c...
This study was made with the incentive to find out the view on advertorials in Swedish press today. ...
This study is part of the research programme The Role of the Press in Society, a project initiated b...
This bachelor thesis focuses on metropolitan morning newspapers in Sweden and their relationship wit...
This study explores the impact of organizational changes on news-paper photo departments, an area of...
A changed technological landscape and radically changed consumer behavior are forcing retailers to r...
The purpose of this study was to investigate the image selection in the swedish newspaper Aftonblade...
The purpose of this BA-thesis was to study how three daily Swedish newspapers use a specific type of...
This paper aims to clarify how four customer magazines and digital versions of the magazines are bei...
Most Swedish newspapers have experienced receding advertising revenues during the last years and are...
Purpose This study attempts to receive insights and thus, expand the general understanding on custom...
Most Swedish newspapers have experienced receding advertising revenues during the last years and are...
The purpose of this study is to investigate the future of the Swedish newspaper industry. A special ...
The newspaper industry has been transformed after the emergence of information technology. According...
Brand image is supposed to influence consumers' product evaluations. The goal of this study was to e...
A growing need to strengthen ones position on the market, even as a city in competition with other c...
This study was made with the incentive to find out the view on advertorials in Swedish press today. ...
This study is part of the research programme The Role of the Press in Society, a project initiated b...