Value creation innovation in business to business, fast moving industries

This article recognizes the importance of Christensen et al’s (2009) development in the field of business model innovation by focusing on value configurations and different types of innovation. As this paper indicates, there is much to be done in developing the field of value configurations in association with innovation. This paper expands the set of value configurations (Stabell and Fjeldstad, 1998) utilized by Christensen et al (2009) with a new value configuration. It then applies this expanded set to the mobile platform industry and shows how business to business firms in fast moving industries create unique positions by innovating their value creation model