I track, therefore I Am : Exploring the impact of wearable fitness devices on employee identity and well-being

Corporate wellness programs can help employees improve their health and well-being. There are many advantages to a healthy workforce including increased productivity and lower health insurance premiums. A growing trend in corporate wellness programs is to offer wearable fitness trackers to employees to help them monitor their activity so that they can make better choices about their health. It is estimated that more than 13 million wearable fitness devices will be used in corporate wellness programs by 2018. Our research will explore this phenomena by investigating the effect of wearable fitness devices on employee identity and well-being. We will use a case study about a financial institution that has recently implemented the use of Fitbits as part of its corporate wellness program. Our results will have the potential to shed light on the impacts of wearable fitness device initiatives on employees and organizations