Green Meetings - a factor of success for a conference and event management company?: The case of JPdL

In the 21st century, climate change and environmental catastrophes are a worldwide acknowl-edged problem, which requires international cooperation and effort from every individual. Therefore more and more businesses realized the urge of taking action and implemented a sus-tainability strategy into their business operations, so also the meeting and event industry. This thesis deals with the subject of environmental sustainability implemented into the meet-ing and event sector. So called “Green Meetings” are meetings, which are planned and executed in a way that causes the least negative impact on the environment. The goal of this thesis is to examine, the impact of a “Green Meeting Strategy” on the competitiveness and profitability of JPdL, a Canadian Conference and Event management company. The analysis provides the base-line for a concept developed for JPdL if they decide to implement a green meeting strategy