In the twenty first century, Beijing has answered Xinjiang’s so-called ‘ethnic question’ by pairing top-down efforts to Sinicize the region with a concomitant attempt to engender bottom-up buy-in among Uyghurs through a suite of tried-and-true development policies imported from coastal China: rapid urbanization and private-sector economic growth. This dissertation examines the unexceptional practice of Chinese-style urban development in Xinjiang, the exceptional social change it has effected among urban Uyghurs, and the factors that explain how so much difference has emerged despite the state’s insistence on sameness. In the first chapters, I conduct a genealogical history of past and present urban policy in Urumqi in order to assess the c...