Add to ORKGThis study evaluates the activity of the Spain’s advertising self-regulatory system, Autocontrol, from 2005-2009. The cases analyzed were coded according to product category, challenger, media, Autocontrol and advertiser response, codes and laws involved and basic principles addressed. Results were compared to the activity developed by Autocontrol during the last nineties and to the US case. Ramos (2001) analyzed the cases attended by AACC from 1996-2000 and Armstrong and Ozanne’s (1983) did something similar with the American Association. The findings point to more active participation of consumer organizations and consumers in Spain, as compared to that in U.S. and the years before
The system of self regulation of advertising in mass-media was a dream scenario. If stakeholders com...
RESUMEN: En el presente trabajo, vamos a analizar como es posible controlar un elemento tan present...
La ley exige que los consumidores puedan siempre percibir la publicidad como tal, pero existen práct...
Autocontrolek 2005etik 2009ra bitartean buruturiko jarduera gainbegiratzen da. Iragarritako produktu...
Según los criterios y parámetros que la Unión Europea considera determinantes para un modelo efectiv...
The theory and practice of advertising self-regulation have been evolving for decades in pursuit of ...
El presente trabajo analiza el sistema de autorregulación publicitaria en España a partir del conjun...
In the light of the growth of influencers’ marketing, this descriptive and analytical study pursues ...
From the perspective of the sociology of professions, every professional activity should have its ow...
La búsqueda por promocionar unos estándares éticos mínimos de publicidad es una preocupación en los ...
Ante el auge del marketing de influencers, este estudio, descriptivo y analítico, responde a tres ob...
Advertising is a traditionally questioned activity, not only from the ethical point of view, but als...
In competitive and global environments in which companies operate commercial advertising plays a vi...
While advertising self-regulation is generally considered effective in a closed, largely country-bas...
Describes and analyzes the evolution of advertising regulation in Peru between 1974 and 1994. It als...
The system of self regulation of advertising in mass-media was a dream scenario. If stakeholders com...
RESUMEN: En el presente trabajo, vamos a analizar como es posible controlar un elemento tan present...
La ley exige que los consumidores puedan siempre percibir la publicidad como tal, pero existen práct...
Autocontrolek 2005etik 2009ra bitartean buruturiko jarduera gainbegiratzen da. Iragarritako produktu...
Según los criterios y parámetros que la Unión Europea considera determinantes para un modelo efectiv...
The theory and practice of advertising self-regulation have been evolving for decades in pursuit of ...
El presente trabajo analiza el sistema de autorregulación publicitaria en España a partir del conjun...
In the light of the growth of influencers’ marketing, this descriptive and analytical study pursues ...
From the perspective of the sociology of professions, every professional activity should have its ow...
La búsqueda por promocionar unos estándares éticos mínimos de publicidad es una preocupación en los ...
Ante el auge del marketing de influencers, este estudio, descriptivo y analítico, responde a tres ob...
Advertising is a traditionally questioned activity, not only from the ethical point of view, but als...
In competitive and global environments in which companies operate commercial advertising plays a vi...
While advertising self-regulation is generally considered effective in a closed, largely country-bas...
Describes and analyzes the evolution of advertising regulation in Peru between 1974 and 1994. It als...
The system of self regulation of advertising in mass-media was a dream scenario. If stakeholders com...
RESUMEN: En el presente trabajo, vamos a analizar como es posible controlar un elemento tan present...
La ley exige que los consumidores puedan siempre percibir la publicidad como tal, pero existen práct...