Do Family Televisions Series Travel Well? A Spanish Case: Médico de Familia

In this article, we study the economic foundations of television series as audiovisual products, and from there, the case of the Spanish dramedy Médico de Familia and its Latin American commercialization. The starting point is the consideration of television series as entertainment audiovisual products. Fiction series belong to the category of audiovisual products, and thus comprise cultural products that draw on the potential afforded by the art of communication. Moreover, these series are entertainment products. The features which define them as both audiovisual and entertainment products enable the development of adaptations and direct sales on a speculative and practical basis. The study focuses on family series, which are defined as such regarding its content and audience. Special attention is paid to the main characteristics that make television series travel beyond local frontiers, especially to regions with cultural and language similarities