Non-Muslim perception on Islamic banking products and services in Malaysia

In this recent years, Islamic banking and finance has shown positive growth around the world among non – Muslim due to its broader product coverage and the ability to traverse the globe economy. Being one of pioneer members of Islamic Banking, Malaysia has been promoting the idea of implementing Islamic Banking system with the purpose to expand among Muslim as well among non – Muslim. Islamic banking is a banking system that comply with Islamic Shariah principles and teaching with the concept of fair distribution and utilization of fund for all the banking operations start from the transaction and the prohibition of interest earning and rewarding.However, to what extent that Islamic Banking is accepted by Non – Muslim in Malaysia and what is their perception towards products and services that offered under Islamic Banking.The perceptions of non-Muslims towards Islamic banks are various among themselves.This study also provides theoretical and managerial implications for the Islamic bankers to attract non-Muslims customers and suggestion for future research in Islamic Banking. For the degree of perception, the link between religion and education could not be established with the perception that the establishment of Islamic banking will improve the overall banking facilities since most of the respondents were unsure of Islamic banking products and services are gaining popularity among non-Muslim.Most respondents strongly thought that Islamic banking would dominate conventional banking in Malaysia, in the near future.The purpose of this article is to review and discuss past scholars and researcher who did empirical research and thorough studies on this topic matter.In this article, we mainly discussed few journals that focused on non- Muslims’ perception on Islamic banking products and services