Add to ORKGGlobalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002)
Developing countries in Asia and the Pacific are rapidly reaching middle income economic status. The...
This book is written primarily as an introductory textbook aimed for both undergraduate and postgrad...
As funding for tertiary education decreases, New Zealand tertiary educational institutions have been...
Integrated marketing communication (IMC) is efficient in adding value to the management strategies b...
Integrated marketing communication (IMC) is a business process that improves the higher education in...
A booming middle class, new attractive study destinations and a resulting shift in student mobility ...
The purposes of this study are to assess the level of IMC implementation, to investigate the factors...
A booming middle class, new attractive study destinations and a resulting shift in student mobility ...
Malaysia aspires to be an international education hub and in achieving this, the Malaysian Ministry ...
The continuous changes occurring in the field of marketing communications led to an increasing rele...
A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC...
In response to the increase in demand on tertiary education, number of higher education institution ...
Integrated Marketing requires institutions to think and act strategically across the board. It is de...
Higher education across the globe is facing various changes, including commercialisation, globalisat...
Developing countries in Asia and the Pacific are rapidly reaching middle income economic status. The...
Developing countries in Asia and the Pacific are rapidly reaching middle income economic status. The...
This book is written primarily as an introductory textbook aimed for both undergraduate and postgrad...
As funding for tertiary education decreases, New Zealand tertiary educational institutions have been...
Integrated marketing communication (IMC) is efficient in adding value to the management strategies b...
Integrated marketing communication (IMC) is a business process that improves the higher education in...
A booming middle class, new attractive study destinations and a resulting shift in student mobility ...
The purposes of this study are to assess the level of IMC implementation, to investigate the factors...
A booming middle class, new attractive study destinations and a resulting shift in student mobility ...
Malaysia aspires to be an international education hub and in achieving this, the Malaysian Ministry ...
The continuous changes occurring in the field of marketing communications led to an increasing rele...
A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC...
In response to the increase in demand on tertiary education, number of higher education institution ...
Integrated Marketing requires institutions to think and act strategically across the board. It is de...
Higher education across the globe is facing various changes, including commercialisation, globalisat...
Developing countries in Asia and the Pacific are rapidly reaching middle income economic status. The...
Developing countries in Asia and the Pacific are rapidly reaching middle income economic status. The...
This book is written primarily as an introductory textbook aimed for both undergraduate and postgrad...
As funding for tertiary education decreases, New Zealand tertiary educational institutions have been...