SOCIAL NETWORKING SITES FOR EFFECTIVE LIBRARY AND INFORMATION SERVICES: AN OVERVIEW

Use of Social Media Networking Sites (SNS) by Library and Information Centers (LIC) is no longer a novelty as each and every library and information professionals these days have a Facebook, Twitter or MySpace account to keep students updated and involved. The present generation is very crazy about exploring Social Networking Sites for establishing quick and convenient communication among friends and colleagues. Therefore, social networking sites have been regarded as instrumental tools for ensuring fast and effective communication. There are some prominent organizations that are really performing some wonderful and innovative practices using social networking sites. This paper discusses about popular social networking sites, their possible implications in library and information services and other such parameters. The study will be very much useful for libraries and library professionals to gain necessary knowledge and skills for effective use of social networking sites in delivery of better library services and promoting the library resources in days ahead