Análisis descriptivo de la presencia web de las empresas españolas del sector de la moda

In order to increase the number of sales and spread the company's brand among users, any company needs to have strong web presence. It will allow the company to get further dissemination of their products and engagement with its users. However, not all sectors conform equal to the social web. Specifically, the fashion industry (one of the most annual sales generated in Spain), it is a case of special interest due to its market characteristics. The main objective of this study is to analyse the web presence of the Spanish fashion companies, gathered by the “Fashion from Spain” directory (April 2015). Based on the 1,300 companies identified, it has been verified the existence of an official web presence through a website or any profile on the following social platforms: Facebook, Twitter, Instagram, Pinterest, Youtube and Google+