The purpose of this study is to examine the impact of music festivals on local comunity and the local hospitality industry. This academic writing will emphasize the impact of music festivals and the local hospitality industry, and in particularly, in Malaysia. In this case, to make people think positively about music festival. Successful festivals involve in most cases an additional income for the organizer body and other stakeholders within the industry, but eventually these kinds of events could cause negative impact especially to the local community that hosts them. That is the reason why the organizers have to focus on local sustainability and in protecting the local community. This is further supported by highliting the positive impact...
Electronic and transformational festivals (ETF) are growing in number and size. This study seeks to ...
A longitudinal research design was used to assess the potential internationalization benefits that m...
Music festivals offer individuals an escape from their daily routines to experience a temporary sens...
Music festival and other events are considered as one of important attractions by destination market...
When a music industry is going through so many changes, the directions of growth of potentially main...
Music festivals are increasing in both popularity and diversity around the globe, due at least in pa...
Festivals are an adventure of the emotional and physical senses and can create unforgettable, exciti...
Festivals are an essential part of the jazz world, forming regularly occurring pivot points around w...
Festivals are at the heart of British music and at the heart of the British music industry. They for...
While the majority of the literature on secondary markets for tickets in the entertainment industry ...
This research examined the factors that encourage the audience attending the live band music show i...
textThis research explores the effects of multi-sensory marketing-- specifically the consumer experi...
The main subject of this thesis was to evaluate and assess the importance and impact of internationa...
The purpose of this study is to understand and explain the growing popularity of music and art festi...
The objective of this research is to survey the audience's causes in attending independent (indie) ...
Electronic and transformational festivals (ETF) are growing in number and size. This study seeks to ...
A longitudinal research design was used to assess the potential internationalization benefits that m...
Music festivals offer individuals an escape from their daily routines to experience a temporary sens...
Music festival and other events are considered as one of important attractions by destination market...
When a music industry is going through so many changes, the directions of growth of potentially main...
Music festivals are increasing in both popularity and diversity around the globe, due at least in pa...
Festivals are an adventure of the emotional and physical senses and can create unforgettable, exciti...
Festivals are an essential part of the jazz world, forming regularly occurring pivot points around w...
Festivals are at the heart of British music and at the heart of the British music industry. They for...
While the majority of the literature on secondary markets for tickets in the entertainment industry ...
This research examined the factors that encourage the audience attending the live band music show i...
textThis research explores the effects of multi-sensory marketing-- specifically the consumer experi...
The main subject of this thesis was to evaluate and assess the importance and impact of internationa...
The purpose of this study is to understand and explain the growing popularity of music and art festi...
The objective of this research is to survey the audience's causes in attending independent (indie) ...
Electronic and transformational festivals (ETF) are growing in number and size. This study seeks to ...
A longitudinal research design was used to assess the potential internationalization benefits that m...
Music festivals offer individuals an escape from their daily routines to experience a temporary sens...