A PRAGMATIC ANALYSIS OF POLITENESS STRATEGIES PERFORMED BY OPRAH WINFREY IN VIEW FROM THE TOP PROGRAM IN 2014

This research is a pragmatic study. The purposes of the study are (1) to find out the types of politeness strategies often used by Oprah Winfrey in View From The Top program in 2014, (2) to identify the realizations of politeness strategies used by Oprah Winfrey in View From The Top program in 2014, and (3) to investigate the sociological factors which are social distance, power, and rank of imposition influencing the use of politeness strategies in View From The Top program in 2014. The researcher used descriptive qualitative method. The data were analyzed in a narrative way based on the politeness theory proposed by Brown and Levinson (1978). The data were in the form of words, phrases, clauses, and sentences found in the utterances of Oprah Winfrey that contain the types of politeness strategies. The context of the data was the conversation or dialogue in the program. To gain the trustworthiness of the data, the researcher asked her peer reviewers to check the data of the study. The findings of the research show that positive politeness strategy was a type of politeness strategy which was often used by Oprah Winfrey. It was because she needed the cooperation from the hearer. Meanwhile, from each type of politeness strategies, seeking agremeent realization in positive politeness was often performed by Oprah Winfrey in order to accomplish the agremeent ideas from the hearer. The sociological factor that was the main factor influencing the use of politeness strategies employed by Oprah Winfrey was social distance, rather than other factors like power and rank of imposition. Keywords: pragmatics, politeness strategies, View From The Top program in 201