North Saint Paul Brand Standards

Presentation and standards manual completed by student enrolled in GDES 3352: Identity and Symbols, taught by Deb Lawton in fall 2013.This project was completed as part of the 2013-2014 Resilient Communities Project (rcp.umn.edu) partnership with the City of North St. Paul. As part of a re-branding initiative, North St. Paul was interested in developing a new logo. Project lead Laurie Koehnle worked with students in GDES 3352: Identity and Symbols, to develop designs for a new city logo. This is one of 7 logo design proposals completed through this course. The student's final proposal and presentation are available.This project was supported by the Resilient Communities Project (RCP), a program at the University of Minnesota whose mission is to connect communities in Minnesota with U of MN faculty and students to advance local sustainability and resilience through collaborative, course-based projects. RCP is a program of the Center for Urban and Regional Affairs (CURA). More information at http://www.rcp.umn.edu