Environmental design for the real world

Includes bibliographical references.Our environment could be saved if the public began to take responsibility for their actions. The purpose of this project was to design a campaign to start a movement towards environmentalism. I researched products that were environmentally safe because they conserved resources like energy and water, or were non-toxic and I researched effective in store marketing techniques. Finally, I designed packaging to go on these products to inform the public about their benefits and set them apart from their competitors. I also designed in store signage to inform the public about other actions they could take. Photographs of the finished product labels and signage are included