At the early stages of the product development, it is important to set up customer's requirements and translate these into the technical specifications with the highest level of precision since the changes in the late design phases have extremely high cost. These requirements are directly dependent on the correct and complete definition of perceived quality attributes. Such attention to the details is vital for the luxury car manufacturers since they are seeking to fulfill customer requirements with the high level of personalization. This research based on the perceived quality framework and presents findings from the empirical study of leading Italian luxury vehicle manufacturers. This research contributes to the existing debate regarding ...
The automotive industry is facing multiple challenges. Moving towards more environmentally friendly ...
With the advent of new digital communication channels, the use of media for marketing purposes is ch...
The research problem targeted at this study relates to the environment of the automotive market, whe...
At the early stages of the product development, it is important to set up customer's requirements an...
AbstractAt the early stages of the product development, it is important to set up customer's require...
At the early stages of the product development, it is important to set up customer\u27s requirements...
The premium vehicle segment has focused on excellent manufacturing quality, while in contrast the lu...
This work project explores how a male luxury (fashion) brand (subsidiary) that is associated with a...
The supremacy of the automotive manufacturers in the modern world is no longer driven by them achiev...
Customers are key in the brand-building process. Many times, this term is applied very broadly, espe...
There is a significant amount of research and empirical investigations indicating that consideration...
Implementation of methods for perceived quality evaluation is an integral part of the automotive man...
The article discusses the factors affecting the customer experience when buying affordable luxury sp...
In today’s marketplace, the consumption of luxury goods is at a peak due to increasing global wealth...
Customization is a growing trend in several markets, ranging from a few customizable options to besp...
The automotive industry is facing multiple challenges. Moving towards more environmentally friendly ...
With the advent of new digital communication channels, the use of media for marketing purposes is ch...
The research problem targeted at this study relates to the environment of the automotive market, whe...
At the early stages of the product development, it is important to set up customer's requirements an...
AbstractAt the early stages of the product development, it is important to set up customer's require...
At the early stages of the product development, it is important to set up customer\u27s requirements...
The premium vehicle segment has focused on excellent manufacturing quality, while in contrast the lu...
This work project explores how a male luxury (fashion) brand (subsidiary) that is associated with a...
The supremacy of the automotive manufacturers in the modern world is no longer driven by them achiev...
Customers are key in the brand-building process. Many times, this term is applied very broadly, espe...
There is a significant amount of research and empirical investigations indicating that consideration...
Implementation of methods for perceived quality evaluation is an integral part of the automotive man...
The article discusses the factors affecting the customer experience when buying affordable luxury sp...
In today’s marketplace, the consumption of luxury goods is at a peak due to increasing global wealth...
Customization is a growing trend in several markets, ranging from a few customizable options to besp...
The automotive industry is facing multiple challenges. Moving towards more environmentally friendly ...
With the advent of new digital communication channels, the use of media for marketing purposes is ch...
The research problem targeted at this study relates to the environment of the automotive market, whe...