Add to ORKGThe aim of this paper is to explore the drivers, namely motivation, opportunity and ability, of consumer willingness to participate in virtual co-creation activities. Further, the influence of altruism and social reputation on motivation is investigated. Through an online survey we collected data on 180 consumers about co-creation activities in the food industry. Findings show that consumer’s motivation and ability have a relevant influence on willingness to participate in co-creation projects, while opportunity has not. Altruism and social reputation are confirmed to be relevant motivational factors. Managerial implications are provided
AbstractDue to the rising level of global competition as well as a fast-growing number of innovation...
This study was performed to understand the customers\u27 motivation to voluntarily engage in value c...
This paper studied individuals ’ intentions to participate in virtual communities. In order to asses...
The aim of this paper is to explore the drivers, namely motivation, opportunity and ability, of con...
Communities of virtual co-creation are emerging as a new form of consumer engagement, where through...
Co-creation online is a great opportunity for companies seeking external innovation resource from th...
The popularization of digital infrastructure has enabled the rise of the online game industry. Inste...
The widespread adoption of Web 2.0 applications, commonly known as social media, has brought about a...
This study is concerned with identifying the motivators and deterrents of consumers to participate i...
PURPOSE. This paper aims to explore what factors motivate consumers to engage in co-creation innovat...
Value co-creation is the key for enterprises to obtain sustainable competitive advantage in the netw...
Objective of the Study: The focus of this thesis is to identify consumer motivations to voluntarily...
There are increasing calls amongst the academic community that a new marketing logic is needed for t...
Due to the rising level of global competition as well as a fast-growing number of innovations organi...
The emergence of virtual community facilitates people with common interest/practices or shared exper...
AbstractDue to the rising level of global competition as well as a fast-growing number of innovation...
This study was performed to understand the customers\u27 motivation to voluntarily engage in value c...
This paper studied individuals ’ intentions to participate in virtual communities. In order to asses...
The aim of this paper is to explore the drivers, namely motivation, opportunity and ability, of con...
Communities of virtual co-creation are emerging as a new form of consumer engagement, where through...
Co-creation online is a great opportunity for companies seeking external innovation resource from th...
The popularization of digital infrastructure has enabled the rise of the online game industry. Inste...
The widespread adoption of Web 2.0 applications, commonly known as social media, has brought about a...
This study is concerned with identifying the motivators and deterrents of consumers to participate i...
PURPOSE. This paper aims to explore what factors motivate consumers to engage in co-creation innovat...
Value co-creation is the key for enterprises to obtain sustainable competitive advantage in the netw...
Objective of the Study: The focus of this thesis is to identify consumer motivations to voluntarily...
There are increasing calls amongst the academic community that a new marketing logic is needed for t...
Due to the rising level of global competition as well as a fast-growing number of innovations organi...
The emergence of virtual community facilitates people with common interest/practices or shared exper...
AbstractDue to the rising level of global competition as well as a fast-growing number of innovation...
This study was performed to understand the customers\u27 motivation to voluntarily engage in value c...
This paper studied individuals ’ intentions to participate in virtual communities. In order to asses...