The Influence of Values on Pro-environmental Behaviour:<br />Towards a Conceptual Framework

Values serve as guiding principles of pro-environmental behaviour. The main purpose of this paper is to develop a conceptual framework for investigating the relationship between values and pro-environmental behaviour. Drawing on a critical review of relevant literature, it is proposed that values typically indirectly influence environmentally responsible behaviour through the behaviour-specific determinants of personal norms, beliefs/attitudes, subjective norms, and self-identity. This conceptual framework contributes to the evolving literature and serves to direct future theoretical and empirical research which intend to investigate and promote pro-environmental behaviour in different contexts