Production of promotional material for mineral cosmetics

Kako se izdelek razume s kupci, ko vstopijo v drogerijo za nakup kozmetike? Kaj lahko na učinkovit način sporoči vizualni element in kateri pomaga ljudem razumeti vsebino izdelka? Dobra promocija izdelka je ena najbolj ključnih sil pri komuniciranju z gledalci in, če smo dosegli cilj, lahko gledalce konvertiramo v kupce. Vsi oblikovni elementi, dizajn, barva, prikaz, prispevajo k razumevanju izdelka in promocije, ki ga oglašuje. Promocijski izdelki morajo ustrezno predstaviti izdelek, saj je ravno ta material velikokrat pogoj, da prepriča kupca v nakup. Magistrsko delo sega na področje oblikovanja promocijskega materiala za naravno organsko kozmetiko Hydranox. Naš namen je bil raziskati teren konkurence na tržišču in na podlagi ugotovitev izdelati odzivno spletno stran, prilagodljivo vsem napravam, oblikovati prodajno brošuro, kozmetično reklamno stojalo, personalizirane kartice za vsak izdelek linije Hydranox in nosilne vrečke. Predstavljeni so vsi oblikovni parametri, teoretične obrazložitve in celoten postopek oblikovanja. Ugotoviti smo želeli, kako se bo obnašala naša blagovna znamka, kakšno sporočilo bo prenašala in ali bo dobro predstavljala izdelke kolekcije.What messages does a product convey to buyers when they enter a drugstore to buy cosmetics? How can a visual element tell effectively and which elements help people understand the content of a product? Good promotion of a product is one of the key forces in communicating with the audience, and if the goal is achieved, the audience can be converted into customers. All design elements, colour, and display contribute to the understanding of a product and of promotions which advertise the product. Promotional materials should present a product properly, since these materials are often the main factor which convinces a costumer to buy a product. The present Master’s thesis deals with the design of promotional material for natural organic cosmetics Hydranox. Its purpose was to explore the field of competition in the marketplace and, on the basis of the findings, to create a responsive web page, adaptable to all devices, to create a sales brochure, a cosmetic advertising stand, personalized cards for each product of the Hydranox line, and carrier bags. The thesis explains all design parameters, theoretical explanations, and the whole process of design. It is established how the brand will behave, what kind of message will be transmitted, and whether the presentation of the products will be successful