Effective Business Communication: Principles and Practice for the Information Age

This textbook is a wide-ranging review of business communication. The first part, which is based around relevant theories and research evidence, addresses generic issues such as: how to overcome different sources of 'noise'; effective ways to use words and images; persuasive communication; and additional issues arising from the organizational context. The second part of the book focuses on communication in specific channels, including forms and questionnaires, business letters, reports, memos, briefings, presentations, meetings, negotiation, advertising, news releases and interviews. The distinctive two-part format helps students generalize the lessons they have learned in each area, and encourages an active, questioning approach (n.b. for subsequent editions of this book, the title was changed to: 'Effective Organisational Communication: Perspectives, Principles and Practices')