The role of social marketing in encouraging environmentally responsible consumer behaviour is recognised. However, organisations account for a greater negative environmental impact. This study aims to identify how social marketers and organisations can reduce that impact by harnessing a valuable resource, that of employees’ environmentally responsible organisational citizenship behaviours (EROCBs). Findings from focus group interviews with employees of five large UK organisations show that individual personal factors such as environmental concern, values, beliefs, norms and habits formed from domestic behaviour are fundamental to EROCBs. An important role for internal social marketing (ISM) is highlighted in identifying environmentally conc...
There is limited empirical evidence on the implementation and embeddedness of Green (environmental) ...
Several factors direct the companies to apply a higher level of corporate social responsibility: the...
While the importance of employee initiatives for improving the environmental practices and performan...
The paper examines the impact of individual and organisational factors on two simultaneous environme...
The paper examines the impact of individual and organisational factors on two simultaneous environme...
Although research on corporate social responsibility (CSR) has grown steadily, little research has f...
The paper examines the impact of individual and organisational factors on two simultaneous environme...
This paper examines the impact of an environmental social marketing intervention on employees’ energ...
This paper examines the relationship between organisational and individual variables within the cont...
This article conceptualizes a new area for social marketing practitioners by focusing on individual ...
As the awareness of social problems and environmentally related issues in particular becomes widespr...
This paper discusses, an application of social marketing relating to pro-environmental awareness and...
Sustainability is changing the competitive landscape and reshaping the opportunities and threats tha...
Comprehensive research is carried out on consumers with respect to their sustainable behaviour in pr...
This ongoing research study aims to establish a benchmark for sustainability within an organisationa...
There is limited empirical evidence on the implementation and embeddedness of Green (environmental) ...
Several factors direct the companies to apply a higher level of corporate social responsibility: the...
While the importance of employee initiatives for improving the environmental practices and performan...
The paper examines the impact of individual and organisational factors on two simultaneous environme...
The paper examines the impact of individual and organisational factors on two simultaneous environme...
Although research on corporate social responsibility (CSR) has grown steadily, little research has f...
The paper examines the impact of individual and organisational factors on two simultaneous environme...
This paper examines the impact of an environmental social marketing intervention on employees’ energ...
This paper examines the relationship between organisational and individual variables within the cont...
This article conceptualizes a new area for social marketing practitioners by focusing on individual ...
As the awareness of social problems and environmentally related issues in particular becomes widespr...
This paper discusses, an application of social marketing relating to pro-environmental awareness and...
Sustainability is changing the competitive landscape and reshaping the opportunities and threats tha...
Comprehensive research is carried out on consumers with respect to their sustainable behaviour in pr...
This ongoing research study aims to establish a benchmark for sustainability within an organisationa...
There is limited empirical evidence on the implementation and embeddedness of Green (environmental) ...
Several factors direct the companies to apply a higher level of corporate social responsibility: the...
While the importance of employee initiatives for improving the environmental practices and performan...