Trying to lure customers? Choose the right promotional tools first!

Advertising and sales promotions account for over 25% of UK marketing budgets, however, research shows that more than 50% of promotions are not profitable. It is common knowledge that promotional tools can used to encourage unplanned purchase, but do you really know when to use which promotional tools? A study conducted by Dr. Jenny Ma and her team at the University of Worcester investigated British and Chinese consumer responses to promotional tools in casino gambling. Casino is a fast-growing and competitive sub-sector of the gambling industry. However, as only 3% of casino customers are classified as frequent visitors, how to attract customers effectively has become a significant topic for this industry