In Canada’s election, Trudeau got the messaging right, as the other parties fumbled.

Last month, Justin Trudeau led Canada’s Liberal Party to victory in the country’s federal election. Cristine de Clercy reviews the election campaign of the three major parties, and examines how the party’s leaders managed their party’s messaging to voters. She writes that in contrast to incumbent Prime Minister and Conservative Party leader, Stephen Harper’s stale, ‘more of the same’ messaging and the diffuse and unfocused messaging of the New Democratic Party, Trudeau’s positive message on the economy and the middle class was clear and continued to be appealing to voters throughout the campaign