Add to ORKGPeter Frazer and Iain Frazer, ‘Creating the Opera Habit: Marketing and the Experience of Opera’ in Daragh O’Reilly, Ruth Rentschler, Theresa Kirchner, eds., The Routledge Companion to Arts Marketing (London: Routledge, 2013) ISBN 978-0-415-78350-7, eISBN 978-0-20-374881-7.Peer reviewe
Mark Rogers’s Honor’s Thesis, “Taste, Gender and Nation in the Material Culture of Musical Performan...
The research reported in this paper investigated the relationship between information usage and indi...
This research project models the segments of consumers of Gilbert and Sullivan operettas, from naive...
This paper reviews current and historical opera marketing practices and analyzes the marketing mix (...
The aim of an article is to show a strategy of creating brand by Metropolitan Opera according to the...
The Experience of Opera stands here as a term, as well as a methodology, to approach the studies in ...
The aim of an article is to show a strategy of creating brand by Metropolitan Opera according to the...
Despite the frequent call for a strengthened customer orientation in performing arts organizations, ...
With its powerful combination of music and theatre, opera is one of the most complex and yet immedia...
A bold, engaging exploration of opera's fundamental nature and enduring appeal, from the sixteenth c...
This volume has emerged from connections formed at a series of symposia and meetings which took plac...
Description In recent years, there have been significant shifts in arts marketing, both as a practi...
Music theatres are challenged by digitization and the emergence of new media. New media enables peo...
The article reviews the book "Music, Markets and Consumption" by Daragh O\u27Reilly, Gretc...
As a uniquely hybrid form of artistic output, straddling music and theatre and high and popular cult...
Mark Rogers’s Honor’s Thesis, “Taste, Gender and Nation in the Material Culture of Musical Performan...
The research reported in this paper investigated the relationship between information usage and indi...
This research project models the segments of consumers of Gilbert and Sullivan operettas, from naive...
This paper reviews current and historical opera marketing practices and analyzes the marketing mix (...
The aim of an article is to show a strategy of creating brand by Metropolitan Opera according to the...
The Experience of Opera stands here as a term, as well as a methodology, to approach the studies in ...
The aim of an article is to show a strategy of creating brand by Metropolitan Opera according to the...
Despite the frequent call for a strengthened customer orientation in performing arts organizations, ...
With its powerful combination of music and theatre, opera is one of the most complex and yet immedia...
A bold, engaging exploration of opera's fundamental nature and enduring appeal, from the sixteenth c...
This volume has emerged from connections formed at a series of symposia and meetings which took plac...
Description In recent years, there have been significant shifts in arts marketing, both as a practi...
Music theatres are challenged by digitization and the emergence of new media. New media enables peo...
The article reviews the book "Music, Markets and Consumption" by Daragh O\u27Reilly, Gretc...
As a uniquely hybrid form of artistic output, straddling music and theatre and high and popular cult...
Mark Rogers’s Honor’s Thesis, “Taste, Gender and Nation in the Material Culture of Musical Performan...
The research reported in this paper investigated the relationship between information usage and indi...
This research project models the segments of consumers of Gilbert and Sullivan operettas, from naive...