Can public opposition to inheritance tax be weakened?

Inheritance tax is the subject of recent political controversy in Britain. Public opinion appears to be a major barrier to boosting this tax. Evidence exists that suggests considerable public disquiet with inheritance tax. Recently, some commentators have argued that the way that inheritance tax is presented or ‘framed’ could enhance public support for this tax. This paper presents original focus group evidence on this claim. I note that while opposition to inheritance tax is deep-rooted, framing can help mitigate opposition. This paper is important because it provides evidence on a live area of policy debate