What do people know about eco-driving?

An online survey of 321 respondents revealed that the majority of people are aware of eco-driving and have a positive attitude towards it. Although the types of eco-driving tips offered by respondents, and their potential effect on fuel consumption, were in line with those found in the popular and academic literature, knowledge of specific fuel saving behaviours was generally low. Relationships were found between environmental attitudes and knowledge of, and propensity to perform eco-driving behaviours; however, these relationships were weak, indicating that neither pro-environmental attitudes nor knowledge of eco-driving behaviours is strongly indicative of actual eco-driving performance. Males were found to be more knowledgeable of the means for driving in a fuel-efficient manner than females; however, no effect was found for either age or level of general education. Results are discussed in terms of the challenges and opportunities for encouraging eco-driving, and the necessity for both governmental and industry involvement